What the entertainment industry needs

I T’S quite incredible what God will do with a willing heart.

I have long studied and observed online media trends in conjunction with the entertainment world. For a long time, I have been uncomfortable with the way things are.

It’s not rocket science, really. In order to break through the noise and reach fans and your audience, you have to be more crazy and more absurd than your predecessors and your contemporaries. It’s the default: bad news sells, and crazy is good for business. Marilyn Manson, Lady Gaga, Miley Cyrus…they’ve all gone ballistic.

And as the years go on, we become more immune to it all, like an antibiotic for the Christian faith to cope with it all, as Timothy Keller puts it.

So what’s the solution? Billy Corgan – lead singer of the Smashing Pumpkins – articulates it in the video above. This is what he said in an interview on CNN Talk Asia:

“There’s a long established concept that gets bandied about, which is ‘Misery makes for great art’. You’re basically saying, ‘Suffering’s good for business’. And I don’t think suffering’s good for business. Crazy’s good for business, suffering isn’t. I think that [subject] lasts for about two or three albums. At some point, you have to mature into the deeper work.”

The interviewer then asks: “So what are you exploring now?”

Corgan answers: “God… I think that God is the great, unexplored territory in rock and roll music.”

He’s right, of course. But this is not new to you and I. We’ve known this for a long time.

The solution is not Bible bashing. The solution has to be found in authentic stories from artists who are open enough and willing enough to share their questions and discoveries about who God is. Personal stuff, in other words.

If there’s a disproportionate amount of junk flooding the airwaves, TV screens and media billboards… There has to an equal, or surplus amount of God-stuff to counter it. And as artists, we have to be willing enough and open enough to speak that truth in authentic ways.

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